A game’s name isn’t just a label— it’s the first message players get. For us at Red Iron Labs, finding the right name for MRDRBRS turned into a journey of community engagement, brand clarity, and testing assumptions. Naming a game is no easy task, but it’s one of the most […]
Murder Bears
2 posts
As we continue refining our approach in the game development industry, we’ve learned that pitching to game publishers is a completely different game compared to pitching to investors. Last week at the Alberta Game Series, as part of Bow Valley College’s Indie Ignition Accelerator program, we—along with four other studios—had […]