RED IRON LABS
Red Iron Labs is a virtual reality game, content, and platform company operating in the B2B and B2C sectors.
Founded in 2016 as a game company in Calgary, we specialize in VR (virtual reality), building multiplayer experiences, simulations, and hyper realistic AAA (“Triple A”) video-game level environments across many industries.
Our development team is led by Lloyd Summers, who has 30 years of experience in software development including mobile, web, enterprise and virtual experiences. Our creative team is led by Rosalinda Hernandez, whose specialization is culture – designing our products from a critical cultural lens and examining the relationship between humxn experience and technology.
YOU CAN PLAY WIN BAKE VISIT LEARN FIGHT
Our Platforms
Our Work
LAND ACKNOWLEDGEMENT
Red Iron Labs is grateful to Elder Sheldon First Rider for helping us in our land acknowledgement.
In the spirit of reconciliation, we honour and acknowledge Mohkinstsis and the traditional Treaty 7 territory of the Blackfoot Confederacy, Siksika, Kainai and Piikani, as well as the Stoney Nakoda and Tsuut’ina Nations. We acknowledge that this territory is the home to the Metis Nation of Alberta, Region 3 within the historical Northwest Metis homeland. We are grateful for the traditional Knowledge Keepers and Elders who are still with us today and those who have gone before us. We acknowledge all Nations, Indigenous and non, who live, work and play and help us steward this land, honour and celebrate this territory.
Our Philosophy Culture Vision Values Ideology
Red Iron Labs (aka "Red Iron", aka RIL) is a small studio hustling in Alberta to make technology accessible to all.
We view technology as an extension of our community centered activism where we have the opportunity to create welcoming, inclusive, accessible spaces for all through our games, projects and VR simulations. Gaming is in our DNA and we have leveraged our skillset to apply game theory to educating and creating meaningful experiences. We believe that if you can dream it we can build it, and if we build it they will come.
Alberta has a dynamic, innovative economy that is building upon its strong resource development roots to position itself as the fastest growing Canadian tech hub. It is going through a re-birth of sorts, shedding its old identity and opening itself up to a whole new way of doing business. RIL is part of the new way of doing business.
- We are a woman-led company focused on incorporating innovative design through an intercultural lens.
- We actively work with community members to find leverage points for inclusive design.
- We advocate for building a stronger digital movement in Alberta, particularly in the games and XR space.
We are mindful of our impact and in our projects, actively committed to equity in technology and economic reconciliation, and are guided by:
Truth and Reconciliation Call to Action #92 for Economic Reconciliation:
- Build respectful relationships and meaningful consultation with Elders and Indigenous communities for inclusive user experience design.
- Provide training and support to Indigenous youth (and non-youth) for equitable access to jobs, training, and education opportunities in the tech sector.
- Provide education to our team on the history and legacy of residential schools through skills-based training in intercultural competency and anti-racism.
United Nations Sustainable Development Goals:
MISSION
To create immersive experiences that challenge the status quo, are culturally disruptive, and empower humxns.
VALUES
Courage over confidence: Take chances, think differently, experiment, fail and learn.
VISION
Our products are building blocks that facilitate customization and support the adoption of virtual reality.
WHO WE WORK WITH
Our Difference
What's New?
The Surprising Lessons Of Testing Assumptions
October 30, 2024
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A game’s name isn’t just a label— it’s the first message players get. For us at Red Iron Labs, finding the right name for MRDRBRS
Pitching to Game Publishers: How It Differs from Investor Pitches
October 24, 2024
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As we continue refining our approach in the game development industry, we’ve learned that pitching to game publishers is a completely different game compared to
Human-Centered VR: Designing for Education
October 13, 2024
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In this third installment of our series, we explore how Red Iron Labs integrates human-centered VR design into MiniVerse, demonstrating how collaboration and community engagement